Search for dissertations about: "“Tracing the Drivers of B2B Brand Strength and Value”,"
Found 1 swedish dissertation containing the words “Tracing the Drivers of B2B Brand Strength and Value”,.
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1. Tracing the drivers of B2B brand strength and value
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE
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