Search for dissertations about: "Advertisements"
Showing result 1 - 5 of 40 swedish dissertations containing the word Advertisements.
-
1. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE
-
2. Assessments of Advertisements on Social Networking Sites
Abstract : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. READ MORE
-
3. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)
Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE
-
4. Addressing equality and diversity in the workplace through recruitment materials : an equality monitoring approach
Abstract : Equality, diversity and inclusion (EDI) statements have been used as part of diversity management in human resources for some time and research suggests they are generally perceived positively and can increase organizational attraction in underrepresented groups, thus promoting diversity and inclusion. The main aim of this doctoral dissertation is to examine the effects of a particular diversity management practice called equality monitoring (EM) and investigate public perceptions of EM and effects on behaviour such as applications, intentions to pursue a job and organizational attraction. READ MORE
-
5. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
Abstract : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. READ MORE
