Search for dissertations about: "CUSTOMER RELATION"

Showing result 1 - 5 of 76 swedish dissertations containing the words CUSTOMER RELATION.

  2. 1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

    Author : Fredrik Dahlsten; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

    Abstract : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. READ MORE

  4. 2. Management accounting as constructing and opposing customer focus : three case studies on management accounting and customer relations

    Author : Mikael Cäker; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem; Business and economics; Humanities and Social sciences;

    Abstract : This thesis is on the relation between management accounting and customer focus and relates to discussions about how internal managing processes in organizations are interrelated with interorganizational relations, specifically constructions of customers. Both a normative and a descriptive perspective on the relation are taken within the different parts of the thesis, which consists of a licentiate thesis, three articles and a synthesizing text. READ MORE

  5. 3. Customer-Focused Product Development. A Practice-Centered Perspective

    Author : Matti A. Kaulio; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer user-focus; mediating objects; organizational knowledge creation; methods; product development management; action research; process models;

    Abstract : Customer-focused product development aims at developing products on the basis of an understanding of customers/users needs and requirements. This dissertation deals with the structure and dynamics of customer-focused product development processes. READ MORE

  6. 4. Corporate consulting for customer solutions : bridging diverging business logics

    Author : Robert Sandberg; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The change from mere product supply to customer solutions, integrated and customized offerings (including e.g. products, software and services), has been argued to be a route to success in the 21st century. READ MORE

  7. 5. Introduction of POSO concept by WILO AB and its Benefits for the Company

    Author : Wojciech Wielgosz; Anna Tourlova; Christine Lundberg; Jerzy Kociatkiewicz; Lauranne Fina Tyttie Luc Emilie Venezia; Växjö universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; POSO; WILO; Service; service management; customer relation management; Economics; Nationalekonomi;

    Abstract : The Swedish branch of the WILO Group and the daughter of the WILO AG, which is one of the biggest producer of pumps worldwide, is going to introduce a new business organization concept in Sweden and evolve the present company's structure into a more customer-oriented one (Project-Oriented-Service-Organization) based on the experiences of the parental company in Germany – WILO AG.A new service approach is going to be introduced by a company, which deals with business-to-business customers. READ MORE