Search for dissertations about: "Clutter marketing communications"

Found 1 swedish dissertation containing the words Clutter marketing communications.

2. 1. Facing clutter : on message competition in marketing communications

   Author : Sara Rosengren; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Could you tell me how many marketing messages you've seen or heard since you woke up this morning? Probably the answer is no. Messages stemming from advertising, promotions, PR, direct marketing, and salesmen are everywhere. READ MORE