Search for dissertations about: "Commercial experience"

Showing result 1 - 5 of 87 swedish dissertations containing the words Commercial experience.

2. 1. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture

   Author : Pernilla Ingelsson; Håkan Wiklund; Pia Sandvik Wiklund; Stefan Lagrosen; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Abstract : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. READ MORE

4. 2. Customer value in commercial experiences : Expecting the unexpected

   Author : Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

   Abstract : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. READ MORE

5. 3. Creating customer value in commercial experiences

   Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

6. 4. Legal reform and private enterprise : the Vietnamese experience

   Author : Per Bergling; Claes Sandgren; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; developing countries; judicial reform; law and development; transition; Vietnam; LAW JURISPRUDENCE; RÄTTSVETENSKAP JURIDIK; Law; juridik;

   Abstract : Decades after the rise and fall of the Law and Development movement, crude theories about the relationship of law to economic development have reappeared in the wake of "transition". Having observed the process of creating laws governing ownership and contracts in Vietnam, the author of this thesis seeks to determine whether the perceived problems exist in reality and whether the "standard legal prescription" for solving them actually works. READ MORE

7. 5. Commercial Banking and Economic Development The Lebanese Experience 1856-1974

   Author : Ali Abou-Zeinab; Ekonomisk-historiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social and economic history; banking history; Lebanon; Commercial banking; Free banking; Ekonomisk och social historia;

   Abstract : This thesis emphasises the role of commercial banks as financial intermediaries. It is primarily concerned with the development of the commercial banking system of Lebanon in the period 1856-1974, and assesses the role of the commercial banking system in Lebanon, as capital provider to economic development. READ MORE