Search for dissertations about: "Consumer responses"
Showing result 1 - 5 of 50 swedish dissertations containing the words Consumer responses.
-
1. Socially acceptable? : exploring consumer responses to marketing in social media
Abstract : .... READ MORE
-
2. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development
Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE
-
3. A for Effort: Consumer Responses to Own and Others’ Effort
Abstract : Despite digitalization, e-commerce, and the fact that people spend more and more of their time in front of screens and devices, people still have physical bodies. This thesis comprises four articles which in different ways show that humans’ bodily activity can have effects on information processing. READ MORE
-
4. A Shaken Self on Shopping : Consumer Threats and Compensatory Consumption
Abstract : In a series of experiments, with a total sample of over 2,400 participants, this thesis investigates how various threats that customers may encounter influence the customers’ subsequent purchase and choice behaviors. Furthermore, this thesis examines whether individuals’ predicted behaviors in certain consumer contexts are congruent with customers’ actual behaviors in these very contexts. READ MORE
-
5. Price responses to changes in costs and demand
Abstract : A large theoretical and empirical literature has studied the response in prices to changes in demands and costs. Three of the essays in this thesis are empirical studies of price-setting. The most important reason for studying the properties of price adjustments is the possible link between pricing and the business cycle. READ MORE
