Search for dissertations about: "Consumers Perceptions"

Showing result 1 - 5 of 40 swedish dissertations containing the words Consumers Perceptions.

  2. 1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

    Author : Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

    Abstract : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. READ MORE

  4. 2. Exploring the online music market : consumer characteristics and value perceptions

    Author : Maria Styvén; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE

  5. 3. Consuming for friendship : Children´s perceptions of relational consumption

    Author : Erika Lundby; Tapio Salonen; Carl Hult; Kristina Gustafsson; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Children; Consumption; Economic Recourses; Economic Vulnerability; Friendship; Materialism; Money; Peers; Relational Consumption; Socialisation; Tweens.; Barn; Ekonomisk utsatthet; Ekonomiska resurser; Konsumtion; Materialism; Pengar; Relationell Konsumtion; Socialisering; Tweens; Vänskap.; Socialt arbete; Social Work;

    Abstract : Swedish children have, from a historical perspective and compared with many other countries, greater economic resources and a higher material living standard. However, there is a widening gap between affluent and vulnerable households in Sweden. READ MORE

  6. 4. Financial Advisory Services : Exploring relationships between consumers and financial advisors

    Author : Inga-Lill Söderberg; Kent Eriksson; Misse Wester; Mats Edenius; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; financial advice; conusmer finance; financial services; financial decisioin making; risk perception; relationship; working alliance;

    Abstract : The need for more knowledge about different aspects of financial advisory services has been highlighted by scholars of many disciplines, and calls for more in-depth studies of this practice have been put forward. The purpose of this thesis is to answer this call and, thereby, enhance knowledge about financial advisory services and the provision and receipt of advice occurring in a face-to-face encounter between a professional advisor and a consumer. READ MORE

  7. 5. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

    Author : Erik Modig; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. READ MORE