Search for dissertations about: "Customer benefit"

Showing result 1 - 5 of 58 swedish dissertations containing the words Customer benefit.

  2. 1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

    Author : Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

    Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE

  4. 2. The Importance of Customers in Mergers and Acquisitions

    Author : Christina Öberg; Staffan Brege; Maria Huge Brodin; Helén Andersson; Susanne Sweet; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Merger; Acquisition; Customer; Customer Relationship; Motive; Integration; Impact; Business studies; Företagsekonomi;

    Abstract : The aim of the thesis is to identify categories and patterns of how customers impact and are impacted by an M&A. In M&A (merger and acquisition) research the focus is traditionally on the M&A parties alone, and while customers are important elements of the motives behind M&As, they are rarely seen as actors affecting and being affected by an M&A. READ MORE

  5. 3. E-marketing and customer perceived value in travel and tourism

    Author : Maria Lexhagen; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  6. 4. Studies on the competitiveness of wood : - market segmentation and customer need assessments

    Author : Ragnar Jonsson; Roger Cooper; Växjö universitet; []
    Keywords : wood; building material; material substitution; end-consumer; floorcovering; customer needs; FORESTRY; AGRICULTURAL SCIENCES and LANDSCAPE PLANNING; SKOGS- och JORDBRUKSVETENSKAP samt LANDSKAPSPLANERING;

    Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE

  7. 5. Community-based customer involvement for improving packaged software development

    Author : Helena Holmström; Göteborgs universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Packaged software development; software improvement; virtual communities; customer involvement; community knowledge; community-based customer involvement;

    Abstract : Noting the widespread use of virtual communities for interacting with customers, this thesis explores the role of virtual communities for involving distributed customers in packaged software development (psd) and the opportunities and challenges that are associated with this. While the idea of involving customers in software development is not new, it is yet to gain momentum in psd. READ MORE