Search for dissertations about: "Erika Knutsson"

Found 2 swedish dissertations containing the words Erika Knutsson.

  2. 1. The influence of bundling on consumer evaluation

    Author : Erika Knutsson; Umeå universitet; []
    Keywords : ;

    Abstract : .... READ MORE

  4. 2. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

    Author : Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

    Abstract : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. READ MORE