Search for dissertations about: "Gene van Heerden"

Found 1 swedish dissertation containing the words Gene van Heerden.

2. 1. Collaborating and communicating in new media - wiki's, social networks and blogs : a qualitative and quantitative approach

   Author : Gené van Heerden; Arthur Money; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. READ MORE