Search for dissertations about: "IKEA"
Showing result 1 - 5 of 24 swedish dissertations containing the word IKEA.
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1. Identity Across Borders : A Study in the "IKEA-World"
Abstract : How do people construct shared views of what the organization is all about in the international, complex; company? Within a cultural perspective, organizational identity can be tmderstood as organizational members' shared views and definitions of the organization. As people make sense of actions, events, decisions, etc. READ MORE
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2. Performing Co-production : On the logic and practice of shopping at IKEA
Abstract : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. READ MORE
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3. Knowledge Sharing Across Borders - A Study in the IKEA World
Abstract : To enter new markets is not easy. The most obvious challenge, at least judging from the majority of literature on internationalization, is to understand the new market thus taking a market(ing) perspective. READ MORE
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4. When Information Technology Faces Resource Interaction : Using IT Tools to Handle Products at IKEA and Edsbyn
Abstract : This thesis investigates the interplay between IT and the other resources in business networks. IT tools are important facilities that firms utilize in several managerial tasks. READ MORE
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5. Innovations in Multinational Retailing. IKEA on the Swedish, Swiss, German and Austrian Furniture Markets
Abstract : .... READ MORE