Search for dissertations about: "Industriell ekonomi"
Showing result 16 - 20 of 531 swedish dissertations containing the words Industriell ekonomi.
-
16. Micro-foundations of value-based pricing and selling
Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE
-
17. Growth in established SMEs : Exploring the innovative and ambitious firm
Abstract : The growth of firms is a complex but relevant subject for different stakeholders, such as owners, who want returns on their investment, and society, where firms are vessels for jobs and job creation. Despite the vast amount of research conducted on firm growth and factors associated with firm growth, there is no coherent body of knowledge, and the average firm is not growing. READ MORE
-
18. Contextualization of Evolving Patterns in the Internationalization of Small Firms
Abstract : The internationalization of SMEs has been recognized as one of the important paths to growth in SMEs. However, internationalization is also a resource and competence-demanding process. READ MORE
-
19. Industrial buying behavior in the Swedish and Polish mining industries : a comparative study
Abstract : .... READ MORE
-
20. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE