Search for dissertations about: "Joseph Vella"

Found 1 swedish dissertation containing the words Joseph Vella.

2. 1. Determinants in the adoption of a customer relationship management system : a study among bank managers

   Author : Joseph Vella; Victoria Crittenden; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Abstract : Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. READ MORE