Advanced search

Found 1 swedish dissertation matching the above criteria.

2. 1. A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

   Author : Kittipong Sophonthummapharn; George Tesar; Gert-Olof Boström; Tom Bramorski; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; Business and economics; Ekonomi;

   Abstract : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. READ MORE