Search for dissertations about: "Kundvärde"

Showing result 1 - 5 of 13 swedish dissertations containing the word Kundvärde.

2. 1. Customer value in commercial experiences : Expecting the unexpected

   Author : Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

   Abstract : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. READ MORE

4. 2. Creating customer value in commercial experiences

   Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

5. 3. The Realization of Attractive Quality : Conceptual and practical perspectives within the TQM system

   Author : Johan Lilja; Wiklund Håkan; Bengt Klefsjö; Bo Bergman; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Attractive Quality; Total Quality Management; TQM; customer value; Kano Model; Attraktiv kvalitet; Offensiv kvalitetsutveckling; TQM; kundvärde; Kanomodellen; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Abstract : Within the quality community, quality management is often pictured as and referred to as rapidly evolving and continuously learning by interaction with the surrounding world. In general, an ability to evolve and transform is also seen as most desirable and the only choice for long term survival. READ MORE

6. 4. Understanding Innovation as an Approach to Increasing Customer Value in the Context of the Public Sector

   Author : Klas Palm; Håkan Wiklund; Johan Lilja; Sverker Alänge; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; Customer value; Organizational ambidexterity; Exploration and Exploitation; Leadership in the public sector; New Public Management.; Innovation; Kundvärde; Organisatorisk simultankapacitet; Exploration och Explotation; Ledarskap i offentlig sektor; New Public Management.;

   Abstract : We live in a society that is constantly developing. New challenges and new opportunities emerge all the time. Fortunately, human beings have a fantastic ability to adapt and find new solutions in new situations, i.e. READ MORE

7. 5. Pricing value and selling value : A view on individuals within organizations

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE