Search for dissertations about: "MARKET RESEARCH OF A PRODUCT IN PDF"

Showing result 1 - 5 of 242 swedish dissertations containing the words MARKET RESEARCH OF A PRODUCT IN PDF.

  2. 1. Managing Collaborative Product Development : A Model for Identifying Key Factors in Product Development Projects

    Author : Sofi Elfving; Mats Jackson; Björn Fagerström; Lars Bengtsson; Mälardalens högskola; []
    Keywords : Collaborative product development; Integrated product development; Concurrent engineering; Product development; Product design; Collaboration; Integration; Communication; Key factors; Decision-making; Knowledge transfer; Experience reuse; TECHNOLOGY; TEKNIKVETENSKAP; Innovation och design;

    Abstract : The increasing complexity of products and systems today has forced new processes, methods, and tools for managing the development of products. It has also forced the development of complex organisations and diverse relationships among functions and peoples within product development organisations. This implies a need for integrated processes. READ MORE

  4. 2. Elusive intangibles : Exploring the experience of authenticity in product development

    Author : Per Kristav; Innovation; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

    Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE

  5. 3. Visual aesthetics in product development : A balance between commercial and creative imperatives

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
    Keywords : Visual aesthetics; product design; product development; furniture; designer products;

    Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE

  6. 4. Integration of Sustainability Aspects in Product Portfolio

    Author : Denny Carolina Villamil Velasquez; Sophie Hallstedt; Rene Wever; Blekinge Tekniska Högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Product portfolio; sustainability product portfolio; sustainable product development; portfolio evaluation criteria; early design phase; strategic sustainability; strategic plan.;

    Abstract : Several environmental issues are incrementing systematically, and many of them are linked to manufacturing activities. To mitigate these issues, it is necessary to develop sustainability solutions in the early stages of the innovation process, where there is room for creativity and innovation. READ MORE

  7. 5. Guidance in developing a sustainability product portfolio in manufacturing companies

    Author : Carolina Villamil Velasquez; Sophie Hallstedt; Göran Broman; Johanna Wallin Nylander; Daniella Pigosso; Blekinge Tekniska Högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Product portfolio; sustainability product portfolio; sustainable product development; portfolio evaluation criteria; early design phase; strategic sustainability; strategic plan.; Strategic Sustainable Development; Strategisk hållbar utveckling;

    Abstract : During the last decade, manufacturing companies have experienced an increased demand for solutions that promote socio-ecological sustainability. To succeed in the sustainability transformation, companies need to systematically and strategically implement sustainability performance in their product portfolios. READ MORE