Search for dissertations about: "Mana Farshid"

Found 3 swedish dissertations containing the words Mana Farshid.

  2. 1. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

    Author : Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Abstract : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. READ MORE

  4. 2. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Author : Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Abstract : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. READ MORE

  5. 3. Specifying and Operationalizing an Organizational Theory of Crowdsourcing

    Author : John Prpic; Åsa Wallström; Jan Kietzmann; Mana Farshid; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; crowdsourcing; organizations; theory specification; theory operationalization; theory validation; Industrial Marketing; Industriell marknadsföring;

    Abstract : Introduction: Despite rapid developments across multiple areas of research and practice, an organizational-level theory of Crowdsourcing has yet to emerge.Objectives: Therefore, this thesis has two major objectives; 1) specify the boundaries, constructs, and relationships of an organizational-level theory of Crowdsourcing, and 2) begin the theoretical validation process by operationalizing the theory for new exploratory, explanatory, and conceptual research. READ MORE