Search for dissertations about: "Mario Kienzler"

Found 1 swedish dissertation containing the words Mario Kienzler.

  1. 1. Pricing value and selling value : A view on individuals within organizations

    University dissertation from Linköping : Linköping University Electronic Press

    Author : Mario Kienzler; Linköpings universitet.; Linköpings universitet.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE