Search for dissertations about: "Mario Kienzler"
Found 1 swedish dissertation containing the words Mario Kienzler.
University dissertation from Linköping : Linköping University Electronic Press
Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE