Search for dissertations about: "Mikael Söderman"

Found 1 swedish dissertation containing the words Mikael Söderman.

2. 1. Product Representations Exploring Computer-Based Technologies and Customers' Understanding of Product Concepts

   Author : Mikael Söderman; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; product concepts; product representation knowledge; product knowledge; customer communication; product development; product representations; understanding;

   Abstract : A large proportion of new products does not succeed on the market. One explanation is that companies have misinterpreted, or not succeeded in identifying the needs and requirements of their customers. READ MORE