Search for dissertations about: "Prissättning"
Showing result 1 - 5 of 21 swedish dissertations containing the word Prissättning.
-
1. Essays on urban wages, location and retail trade
Abstract : .... READ MORE
-
2. Pricing value and selling value : A view on individuals within organizations
Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE
-
3. Micro-foundations of value-based pricing and selling
Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE
-
4. Pricing Capability and Its Strategic Dimensions
Abstract : The notion of pricing as being of vital importance to firms is supported by a long line of publications that outline recommendations on how price should be managed in order to maximize long-term profits. This implies that pricing, or firm level pricing capability, should constitute an important area of research in the field of strategic management, a field which has as its prime objective to develop explanations of firm performance. READ MORE
-
5. Essays on Financial Models
Abstract : This thesis consists of five essays exploring the validity of some extensively used financial models with a focus on the Swedish equity and derivative markets. The essays are of both an empirical and a theoretical nature. READ MORE