Search for dissertations about: "Role of relationship marketing"

Showing result 1 - 5 of 29 swedish dissertations containing the words Role of relationship marketing.

  2. 1. Contagious Communications : The role of emotion in viral marketing

    Author : Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE

  4. 2. The purchasing of technical consultancy services : a case study of buyer-seller relationships

    Author : Peter Lageson; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. READ MORE

  5. 3. Opportunistic Behavior in Industrial Marketing Relationships

    Author : Raeesah Chohan; Esmail Salehi-Sangari; Leyland Pitt; John B. Ford; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Opportunistic behavior; moral hazard; adverse selection; principal-agent; Agency Theory; professional agent; Theory of Relationship Constraints; client-advertising agency relationship; ex-ante; ex-post; formal constraint mechanisms; social constraint mechanisms; Industrial Marketing; Industriell marknadsföring;

    Abstract : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. READ MORE

  6. 4. Innovative Security Business : Innovation, Standardization, and Industry Dynamics in the Swedish Security Sector, 1992–2012

    Author : David Birksjö; Marcus Box; Karl Gratzer; Jerker Moodysson; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; innovation output; industrial innovation patterns; standardization; industry dynamics; the Swedish security guard industry and security sector; service industries; mature industries; low-technology industries; innovation measurements and indicators; Literature-based Innovation Output Approach; patents; trademarks; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Abstract : The overall aim of this dissertation is to generate new knowledge on innovation output and standardization in industries where innovation output typically is considered sparse. This is done through the longitudinal study of the Swedish security guard industry and security sector 1992-2012. READ MORE

  7. 5. A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

    Author : Kittipong Sophonthummapharn; George Tesar; Gert-Olof Boström; Tom Bramorski; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; Business and economics; Ekonomi;

    Abstract : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. READ MORE