Search for dissertations about: "STRATEGY POSITIONING"

Showing result 1 - 5 of 45 swedish dissertations containing the words STRATEGY POSITIONING.

2. 1. On Logistics in the Strategy of the Firm

   Author : Tobias Kihlén; Mats Abrahamsson; Andreas Norrman; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business and economics; logistics; strategy; resource-based view; positioning theory; Ekonomi; Business and economics; Ekonomi;

   Abstract : The purpose of this thesis is to describe and analyse the role of logistics in the strategy of the firm. Leading to this purpose are empirical observations of firms that manage to grow under sustained profitability, by the means of logistics.The clothing retailers H&M and Inditex manage to pursue strategies of growth under sustained profitability. READ MORE

4. 2. Third-party logistics providers : towards a conceptual strategic model

   Author : Magnus Berglund; Statens väg- och transportforskningsinstitut; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Third-party logistics; Third-party logistics providers; Strategy; Positioning; Subcontracting; Outsourcing; Future; Supply chain integration;

   Abstract : The purpose of the study is to: 1. develop a model for studying the strategies of third-party providers, and 2. preparing empirically supported hypotheses regarding the TPL providers strategies. READ MORE

5. 3. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

   Author : Christian Koch; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand positioning; corporate branding; organizational change; strategy formation; process;

   Abstract : Positioning is a key concept in the fields of branding, marketing, and strategy. In brand management, positioning deals fundamentally with finding a balance between sameness and differentiation. Empirical research predominantly examines the effectiveness of certain strategies. READ MORE

6. 4. Mind the Mind : Strategic Communication in the Swedish Green Party

   Author : Emma Svensson; Jakob Svensson; Mats Edenius; Eli Skogerbø; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic Communication; Strategic Political Communication; Election Campaigns; Practice Theory; Strategy as Practice; Objective Mind; Biography; Positioning; Tensions; Medie- och kommunikationsvetenskap; Media and Communication Studies;

   Abstract : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. READ MORE

7. 5. Communication and Positioning Uncertainties in Cooperative Intelligent Transportation Systems

   Author : Erik M Steinmetz; RISE; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; cooperative positioning; resource allocation; cooperative intelligent transportation systems; packet reliability; vehicular communication;

   Abstract : The current road transport system has problems with both safety and efficiency. Future intelligent transportation systems (ITS) are envisioned to alleviate these problems. In particular, cooperative ITS, where vehicles are connected to each other and the cloud, will allow vehicles to collaborate and share both sensor and control information. READ MORE