Search for dissertations about: "Sales Interactions"

Showing result 1 - 5 of 11 swedish dissertations containing the words Sales Interactions.

  2. 1. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

    Author : Lena Hohenschwert; Institutet för Ekonomisk forskning; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

    Abstract : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. READ MORE

  4. 2. Business Intelligence through a sociomaterial lens : The imbrication of people and technology in a sales process

    Author : Tobias Christian Fischer; Einar Iveroth; Jan Lindvall; Mathias Cöster; Christina Keller; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; big data; business intelligence; business intelligence systems; data analytics; digital transformation; imbrication; sales process; sociomateriality; sociomaterial imbrication model; work shadowing;

    Abstract : Digitalization and digital devices are on the rise, and as a result, many new products and services have been developed, which has led to greater interaction between people and technology. This thesis explores the interaction between people and technology by looking at the daily use of a business intelligence (BI) system in an automotive company’s sales process, where sellers use the system to analyze, report, and measure sales performance. READ MORE

  5. 3. Data-driven AI Techniques for Fashion and Apparel Retailing

    Author : Chandadevi Giri; Ulf Johansson; Jenny Balkow; Xianyi Zeng; Sebastien Thomessey; Maria Riveiro; Högskolan i Borås; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Digitalization; artificial intelligence; fashion and apparel industry; churn prediction; sales forecasting; campaign analysis; data driven AI decision-making; 数字化，人工智能，服装产业，客户流失预测，销售预测，竞争分析，数据驱动的人 工智能决策; Digitalisation; intelligence artificielle IA; industrie de la mode et de l habillement; prédiction de désabonnement; prévision des ventes; analyse des promotions; Prise de décision par IA axée sur les données; Digitalisering; Artificiell intelligens; Modeindustrin; Churnprediktion; Försäljningsprognoser; Kampanjanalys; Datadriven AI; Beslutsstöd; Business and IT; Handel och IT; Textil och mode generell ; Textiles and Fashion General ;

    Abstract : Digitalisation allows companies to develop many new ways of interacting with customers and other stakeholders. These digital interactions typically generate data that can be stored and later processed for different objectives. READ MORE

  6. 4. Balancing Demand and Supply in Complex Manufacturing Operations: Tactical-Level Planning Processes

    Author : Hafez Shurrab; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; complexity; organizational information processing; configure-to-order; order fulfillment; engineer-to-order; sales and operations planning; material delivery scheduling; tactical planning;

    Abstract : By balancing medium-term demand and supply, tactical planning enables manufacturing firms to realize strategic, long-term business objectives. However, such balancing in engineer-to-order (ETO) and configured-to-order (CTO) operations, due to the constant pressure of substantial complexity (e.g. READ MORE

  7. 5. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing

    Author : Angelica Blom; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE