Search for dissertations about: "Social networking sites"

Showing result 1 - 5 of 9 swedish dissertations containing the words Social networking sites.

  2. 1. Assessments of Advertisements on Social Networking Sites

    Author : Hossam Deraz; Gabriel Awuah; Klaus Søilen; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet Marketing; Advertisements; Social networking sites; Assessment of advertisements; National Culture; Brand communities;

    Abstract : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. READ MORE

  4. 2. #InFlux. Journalists' adoption of social media and journalists' social roles

    Author : Ulrika Hedman; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; journalism; journalists; journalistic roles; normalizing; appropriation of technology; accommodation of social media logic; social media logic; social news media logic; social media; Twitter;

    Abstract : #InFlux investigates journalists’ adoption of social media and social network sites (SNS) from the theoretical perspective of journalistic roles. It shows how the social roles of journalists are situated along the axes of formal– personal and news media logic–social media logic: skeptical shunners and activists, lurkers and networkers, news hubs and celebrified marketers, coordinators and ambassadors, professional marketers and pragmatics, entrepreneurs and journalists in incognito mode. READ MORE

  5. 3. Motivating eParticipation in Authoritarian Countries

    Author : Wairagala Wakabi; Åke Grönlund; Anders Avdic; Sirajul Islam; Kim Normann Andersen; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Civic voluntarism; IS artefact; Uganda; eParticipation; citizen participation; social networking sites; authoritarian regime; ICT4D; Informatik; Informatics;

    Abstract : Information and Communication Technologies (ICT) can enrich the ways in which citizens participate in civic and political matters. Indeed, many theorists on online participation, or eParticipation, proclaim the potential of digital technologies to empower citizens with convenient ways to participate in democratic processes and to hold leaders to account. READ MORE

  6. 4. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

    Author : Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

    Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE

  7. 5. Everyday Life Information Practice : Affordances and Strategies within a Facebook Group

    Author : Ameera Mansour; Noora Hirvonen; Högskolan i Borås; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; social networking sites; Facebook groups; information practices; sociocultural theory; affordances; cognitive authority; situated learning; community of practice; communication privacy management; imagined audience; context collapse; everyday life; parents; mothers; Library and Information Science; Biblioteks- och informationsvetenskap;

    Abstract : Social networking sites are integral in reshaping how we access and interact with information and others. This doctoral thesis aims to offer an in-depth understanding of engagement in an everyday life information practice within a private Facebook group. READ MORE