Search for dissertations about: "Strategic Integrated Marketing Communication"
Found 1 swedish dissertation containing the words Strategic Integrated Marketing Communication.
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1. The strategic interplay between logistics and market development : and the influence of electronic commerce
Abstract : The overall purpose of this study is to describe and analyze how logistics and market development interplay. In order to do this the research topics are to analyze what the requirements on logistics are from a changing marketing strategy, as expansion or changed customer focus, and how logistics may support continued market development. READ MORE
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