Search for dissertations about: "The New Service Marketing"
Showing result 1 - 5 of 46 swedish dissertations containing the words The New Service Marketing.
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1. Service Design : a conceptualization of an emerging practice
Abstract : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. READ MORE
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2. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021
Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE
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3. Enhancing the Industrial Service Offering : New Requirements on Content and Processes
Abstract : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. READ MORE
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4. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings
Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE
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5. Managing the Industrial Service Function
Abstract : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. READ MORE