Search for dissertations about: "adoption strategy"

Showing result 1 - 5 of 53 swedish dissertations containing the words adoption strategy.

  2. 1. New Tides in Shipping : Studying incumbent firms in maritime energy transitions

    Author : Ignė Stalmokaitė; Björn Hassler; Johanna Yliskylä-Peuralahti; Tommy Larsson Segerlind; René Taudal Poulsen; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; shipping; incumbent firms; maritime energy transitions; multi-level perspective; dynamic capabilities; regime-niche interactions; decarbonisation; air-borne emissions; sustainability transitions; Environmental Studies; Miljövetenskapliga studier; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Abstract : Shipping is a cornerstone of global transportation responsible for moving large volumes of traded goods. At the same time, negative environmental impacts of shipping operations have attracted growing concerns. READ MORE

  4. 2. Digital Marketing Strategy : B2B and Stakeholders Communication

    Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  5. 3. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry

    Author : Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Jonas Hedman; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; mobile payment; adoption; business networks; merchant; stakeholders’ expectations; consumer expectations; organisational adoption; retail; innovation; Nationalekonomi; Economics; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE

  6. 4. Lighting Control Systems to Save Energy in the non-Residential Sector : State-of-the-art, Field Studies, and Simulations

    Author : Niko Gentile; Institutionen för arkitektur och byggd miljö; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Indoor lighting; lighting control system; lighting control; energy sav; energy eff; user acceptan; degree of acceptance; human factor; occupancy strategy; presence strategy; absence strategy; daylight harvesting; daylight-linked; daylight; photoelectric dimming; photosensor; manual switch; functional illumination; standby;

    Abstract : This thesis examines the energy-saving potential for lighting when using traditional indoor LCSs in non-residential buildings. In the study, an overarching theoretical framework is used that distinguishes between energy efficiency and energy saving, as well as between energy use for lighting and functional illumination. READ MORE

  7. 5. Integrated supply chain strategy, competition capabilities and firm performance : investigating adoption of enterprise systems within Swedish service firms

    Author : Rana Mostaghel; Nic S. Terblanche; Hoshang M. Beheshti; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Företagsekonomi;

    Abstract : Competition among service firms has become increasingly intense since the number of service firms has grown tremendously in recent decades. Managers in search of ingredients for competition capabilities have found supply chain integration beneficial. True supply chain integration is only possible through the use of enterprise systems. READ MORE