Search for dissertations about: "advertising industry"
Showing result 1 - 5 of 11 swedish dissertations containing the words advertising industry.
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1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE
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2. Creative Distraction : The Digital Transformation of the Advertising Industry
Abstract : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. READ MORE
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3. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden
Abstract : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. READ MORE
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4. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)
Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE
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5. Extracting versatility : Films commissioned by the mining industry in postwar Sweden
Abstract : This study investigates how films commissioned by Swedish mining companies were employed for institutional use between 1945 and 1965. A central aspect of what gave these films their versatility stems from circumstances that allowed commissioned texts to pass as non-partisan audiovisual aids, as educational and informative instruments and as occasional examples of film art through intermediaries. READ MORE