Search for dissertations about: "advertising professionals"

Found 5 swedish dissertations containing the words advertising professionals.

  2. 1. Targeting Children Online : Young internet users and producers in the commercial media environment

    Author : Carolina Martinez; Medie- och kommunikationsvetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE

  4. 2. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

    Author : Erik Modig; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. READ MORE

  5. 3. Information use and decision making in groups : a study of an experimental oligopoly market with the use of a business game

    Author : Jan Edman; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The purpose of this study is to take some steps towards a better understanding of how groups in firms use information in their decision making when competing in markets. A business game is used as an experiment, since it has the advantages that the playing of the game can be repeated many times, the decision making situation can be controlled and monitored, and the information in the game can be altered. READ MORE

  6. 4. Online news behavior

    Author : Adam Åbonde Garke; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Technological developments in the last decades have fundamentally transformed the news industry and the way citizens interact with media. Personal computers and smartphones abound, and internet has become the most common way citizens access news. READ MORE

  7. 5. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

    Author : Nikolas Glover; Pär Frohnert; Mary Hilson; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; History; Historia; History; historia;

    Abstract : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. READ MORE