Search for dissertations about: "advertising"

Showing result 1 - 5 of 80 swedish dissertations containing the word advertising.

  2. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Author : Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  4. 2. Attention to Advertising

    Author : Carl Patrik Nilsson; G.M. Naidu; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attention to advertising; attention getting techniques; Web advertising; Web environment; click-through; Business studies; Företagsekonomi;

    Abstract : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. READ MORE

  5. 3. Creative Distraction : The Digital Transformation of the Advertising Industry

    Author : Markus M Bugge; Dominic Power; Anders Malmberg; Neil Coe; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic geography; innovation; advertising; Internet; agglomeration economies; creative; interactive; knowledge; Oslo; Norway; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Economic geography; Ekonomisk geografi;

    Abstract : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. READ MORE

  6. 4. Skinny white bitches: Female sexual agency in contemporary advertising

    Author : Irina Balog; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Advertising; Feminism; Gender; Female sexual agency; Midriff; Empowerment; Sexual Subjectification; Normativity; Male gaze; Discourse;

    Abstract : ABSTRACT This is a story about female representations in contemporary advertising. Following up on Rosalind Gill’s (2003; 2007; 2008) critical discussions on the shift in contemporary advertising from the sexual object to the sexual subject, this endeavour is about examining female sexual agency through updated versions of the midriff by including feminist consumer responses. READ MORE

  7. 5. Photographic Messages in Tourism Advertising. Advertisers’ Planning for the Production of as well as Potential Tourists’ Interpretation of Photographic Messages in Tourist Brochures

    Author : Sanja Vujicic; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Advertising; Communication; Informational and transformational advertising; Message; Photograph; Semiotics; Strategy; Travel Motivation; Tourism;

    Abstract : .... READ MORE