Search for dissertations about: "architecture for brands"
Found 2 swedish dissertations containing the words architecture for brands.
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1. Brand Architecture from Above : Understanding the Customer Disconnect
Abstract : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. READ MORE
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2. Ford Motor Company's acquisition of Volvo Cars : the R&D integration process problems and problem areas
Abstract : It is of great importance for automobile companies to achieve benefits of scale in the development of new products because of the high costs involved. During the 1990s the probability of achieving benefits of scale, in order to make the needed savings, has changed dramatically. READ MORE