Search for dissertations about: "attitude and readiness of students"

Found 1 swedish dissertation containing the words attitude and readiness of students.

2. 1. Antecendents of intention to use mobile music services : a study among Swedish consumers

   Author : Thong Bui; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. READ MORE