Search for dissertations about: "b2b packaging"

Found 4 swedish dissertations containing the words b2b packaging.

  2. 1. The Microstructure of Collaborative E-business Capability

    Author : John Gibe; Institutet för Ekonomisk forskning; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; Organisationsteori; Organizational science; Strategic management; RBV; Resource-based view; Capability microstructures; Capabilities; B2B; Collaboration; Electronic commerce; E-business; E-commerce; Företagsledning; management;

    Abstract : IT has direct and observable positive effects for consumers. For firms, the situation is somewhat different, because efficiencies generated by publicly available technology tend to be competed away. READ MORE

  4. 2. Supplier Value in B2B E-Business - A Case Study in the Corrugated Packaging Industry

    Author : Paul Jönsson; Institutet för Ekonomisk forskning; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; supply chain management; case study; collaboration; buyer-seller relationships; information technology; strategic management; industrial marketing; Social sciences; Samhällsvetenskaper;

    Abstract : In the business-to-business (B2B) setting much attention has been given to how e-business tools can be used to assist firms in purchasing. Considering the increasing pressure on suppliers to use B2B e-business, this thesis turns its attention to the supplier situation by taking a closer look at how collaborative uses of B2B e-business are of value to suppliers. READ MORE

  5. 3. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  6. 4. E-Business in an Established Customer Vendor Relationship - Implications for Customer Service and Logistics

    Author : Fredrik Orremo; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; E-commerce; E-business; packaging logistics; Customer Service; Logistics;

    Abstract : E-business is becoming more and more common today. The predictions of future growth give clear indications that companies will use e-business more and more. However in the growth of e-business it has been identified that there is a common lack of understanding in customer needs and logistics. READ MORE