Search for dissertations about: "blogs"

Showing result 1 - 5 of 21 swedish dissertations containing the word blogs.

  2. 1. Consuming and Communicating Fruit and Vegetables : A Nation-Wide Food Survey and Analysis of Blogs among Swedish Adults

    Author : Anna-Mari Simunaniemi; Margaretha Nydahl; Agneta Andersson; Helena Sandberg; Liisa Valsta; Uppsala universitet; []
    Keywords : fruit and vegetables; 24-h recall; food frequency questionnaire; discourse analysis; cluster analysis; communication; blogs; Culinary Arts and Meal Science; Måltidskunskap; Kostvetenskap; Food; Nutrition and Dietetics;

    Abstract : The aim of this thesis was to investigate fruit and vegetable (F&V) consumption among Swedish adults and to use F&V-related perceptions for audience segmentation. Further, the aim was to identify motives and approaches of F&V bloggers, as well as to analyze F&V-related online discourses. READ MORE

  4. 2. Beyond the Blog

    Author : Stephanie Hendrick; Kirk Sullivan; Anders Steinvall; Annika Egan Sjölander; Christine Hudson; Sigrid Norris; Umeå universitet; []
    Keywords : HUMANIORA; HUMANITIES; weblogs; blogs; community; mediated discourse analysis; nexus analysis; social identity; network;

    Abstract : This dissertation examines weblog community as a materially afforded and socially constructed space. In a set of three case studies, this dissertation examines three separate weblog communities between 2004 and 2008. CASE STUDY I looks at knowledge management bloggers in order to better understand how bloggers form communities. READ MORE

  5. 3. The Rise of Online Counterpublics? : The Limits of Inclusion in a Digital Age

    Author : Malin Holm; Elin Bjarnegård; PerOla Öberg; Alexandra Segerberg; Elizabeth Evans; Uppsala universitet; []
    Keywords : counterpublics; counterpublic theory; privilege; intersectionality; feminism; antifeminism; digital media; online platforms; comment sections; blogs; Twitter; Statskunskap; Political Science;

    Abstract : This thesis explores how online platforms mediate the reproduction of privilege, by employing the concept of counterpublics. The term, which has been central to the feminist critique of mainstream public sphere theory, denotes the alternative publics that emerge in response to various exclusions by dominant publics with the goal of targeting and influencing the same. READ MORE

  6. 4. Commercialising social media : a study of fashion (blogo)spheres

    Author : Christofer Laurell; Håkan Preiholt; Per Olof Berg; Hope Jensen Schau; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; commercialisation; marketing; fashion; blogs; spheres; företagsekonomi; Business Administration;

    Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE

  7. 5. Collaborating and communicating in new media - wiki's, social networks and blogs : a qualitative and quantitative approach

    Author : Gené van Heerden; Arthur Money; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. READ MORE