Search for dissertations about: "brand image"

Showing result 16 - 20 of 48 swedish dissertations containing the words brand image.

  2. 16. Cone Beam Computed Tomography - radiation dose and image quality assessments

    Author : Sara Lofthag-Hansen; Göteborgs universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Cone beam computed tomography; anatomic landmarks; dose-area product; image quality; implant planning; periapical diagnosis; radiation dosimetry;

    Abstract : Diagnostic radiology has undergone profound changes in the last 30 years. New technologies are available to the dental field, cone beam computed tomography (CBCT) as one of the most important. READ MORE

  4. 17. Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products

    Author : Torbjörn Andersson; Johan Ölvander; Anders Warell; Stefan Holmlid; Monika Hestad; Linköpings universitet; []
    Keywords : HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Aesthetic flexibility; industrial design; product modularity; brand extension; product portfolio development; carry-over; face-lift;

    Abstract : The increase in competition amongst companies that produce complex or large product portfolios has created a need to utilise modularity strategies not only to flexibly manage technical complexity in a costeffective manner but also for visual appearance. This research aims to understand how the visual appearance of products is affected by modular product development strategies. READ MORE

  5. 18. Challenging consistency : effects of brand-incongruent communications

    Author : Fredrik Törn; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. READ MORE

  6. 19. Deep Learning for Active Fire Detection Using Multi-Source Satellite Image Time Series

    Author : Yu Zhao; Yifang Ban; Andrea Nascetti; Josephine Sullivan; Cartalis Constantinos; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Wildfire; Remote Sensing; Active Fire Detection; GOES-R ABI; Suomi-NPP VIIRS; Image Segmentation; Deep Learning; Gated Recurrent Units GRU ; Transformer.; Vilda Bränder; Fjärranalys; Aktiv Branddetektering; GOES- R ABI; Suomi-NPP VIIRS; Bildsegmentering; Djupinlärning; Gated Recurrent Units GRU ; Transformer; Geoinformatik; Geoinformatics;

    Abstract : In recent years, climate change and human activities have caused increas- ing numbers of wildfires. Earth observation data with various spatial and temporal resolutions have shown great potential in detecting and monitoring wildfires. READ MORE

  7. 20. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Author : Ulf Aagerup; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

    Abstract : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. READ MORE