Search for dissertations about: "business intelligence impact"
Showing result 1 - 5 of 12 swedish dissertations containing the words business intelligence impact.
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1. Data-driven AI Techniques for Fashion and Apparel Retailing
Abstract : Digitalisation allows companies to develop many new ways of interacting with customers and other stakeholders. These digital interactions typically generate data that can be stored and later processed for different objectives. READ MORE
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2. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE
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3. Creating market knowledge from big data: Artificial intelligence and human resources
Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE
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4. Dancing with the Dynamic Machine : Essays on Implementation Practices, Trust Dynamics, and Idea Evaluation in and Around the Use of Artificial Intelligence in Organizations
Abstract : Artificial Intelligence (AI) is advancing its position in organizations by performing tasks historically perceived as exclusive to humans. As AI becomes more commonplace in the work environment, there is an increasing need to understand the implications of integrating AI into the fabric of organizations. READ MORE
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5. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation
Abstract : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. READ MORE