Search for dissertations about: "business reputation"

Showing result 1 - 5 of 45 swedish dissertations containing the words business reputation.

  2. 1. Performance in Franchise Systems : The Franchisee Perspective

    Author : Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

    Abstract : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. READ MORE

  4. 2. Business at risk : four studies on operational risk management

    Author : Kristian Kallenberg; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : For business organizations the concept of risk has always been important. Lately, this importance has been enhanced due to a number of corporate and societal circumstances. New and previously unconsidered risks are gaining increased significance in the overall risk management of many companies. READ MORE

  5. 3. Old Swedish Business in New International Clothes : Case Studies on the Management of Strategic Resources in Foreign-Acquired Swedish R&D firms

    Author : Angelina Sundström; Jan Löwstedt; Esbjörn Segelod; Svante Schriber; Jim Andersén; Mälardalens högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industriell ekonomi och organisation; Industrial Economics and Organisations;

    Abstract : Which conditions are needed for research and development firms to stay competitive? Such firms must continually develop new products and processes if they are to provide their customers with value, and equal, if not exceed, the offerings their competitors provide. Firms that lack sufficient innovation and creativity risk losing customers, their reputation, and their position in corporate structures and in their industries. READ MORE

  6. 4. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  7. 5. Reputation by association : exploring alliance formation and organizational identity adaptation

    Author : Lin Lerpold; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : .... READ MORE