Search for dissertations about: "business strength"
Showing result 1 - 5 of 61 swedish dissertations containing the words business strength.
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1. Tracing the drivers of B2B brand strength and value
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE
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2. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength
Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE
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3. Information System Providers and Business Relationships : A Study on the Impact of Connections
Abstract : Information systems are integrated in the daily business of companies, to support the exchanges with its counterparts. To manage these information systems, companies often turn to third parties: information system providers (IS-providers). READ MORE
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4. Consumer - Firm Business Relationship and Network : The case of
Abstract : Approximately 20 % of all air-travel tickets in Sweden are sold via the Internet despite consumer’s general perception of ticket prices being lower on the Internet when compared to those available in “traditional” stores. The general aim of this study is to generate a deeper understanding of what induces consumers to conduct their exchanges with firms on the Internet, and what induces most consumers to continue carrying out exchanges in “traditional” stores. READ MORE
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5. Business Relationships Between Local Firms and MNCs in a less Developing Country : The Case of Libyan Firms
Abstract : International business relationships have been widely researched over the last three decades. Themajor attention of these studies, no matter what their theoretical perspective, concerns the MNCs inthe less developing countries (LDCs). Studies that illustrate how firms in LDCs behave regardinginteraction with MNCs are slim. READ MORE