Search for dissertations about: "business tourism"

Showing result 1 - 5 of 37 swedish dissertations containing the words business tourism.

2. 1. E-marketing and customer perceived value in travel and tourism

   Author : Maria Lexhagen; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

   Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

4. 2. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

   Author : Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

   Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE

5. 3. Guided tourism : the role of guidebooks in German tourist behaviour in Sweden

   Author : Malin Zillinger; Dieter K. Müller; Alan A. Lew; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Car-tourists; Guidebooks; Mobility; Place; Power; Round tour; Space; Time geography; Tourist information; Tourism system; Human geography; Kulturgeografi; Business and economics;

   Abstract : Tourism is a spatial phenomenon. Tourist behaviour on-site is not only dependent on the destination itself, but also on the situation in other places, tourists’ spatial mobility and access to information. On the basis of this argument, the whole tourism system is taken into account in this thesis. READ MORE

6. 4. Members in Tourism Settings : their motivations, behaviours and roles

   Author : Anna Karin Olsson; Högskolan Väst; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationship marketing; membership; nonprofit; tourism; co-creation; Business administration; Företagsekonomi; relationship marketing; membership; nonprofit; tourism; co-creation;

   Abstract : Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. READ MORE

7. 5. Challenges in Delivering Services: The Front-Line Hospitality and Tourism Employee Perspective

   Author : Christine Lundberg; Tommy D Andersson; Lena Mossberg; Bo Edvardsson; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Front-line workers; tourism; hospitality; service encounter; critical incident techniques; work motivation and satisfaction; Business studies; Företagsekonomi; Front-line workers; tourism;

   Abstract : Significant challenges are faced by front-line hospitality and tourism employees interacting with customers on a daily basis. These challenges and the ways they are dealt with form the focus of this thesis. As they interact, a range of incidents may arise from highly satisfactory encounters to service failures. READ MORE