Search for dissertations about: "click-through"

Found 1 swedish dissertation containing the word click-through.

2. 1. Attention to Advertising

   Author : Carl Patrik Nilsson; G.M. Naidu; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attention to advertising; attention getting techniques; Web advertising; Web environment; click-through; Business studies; Företagsekonomi;

   Abstract : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. READ MORE