Search for dissertations about: "comparative marketing"
Showing result 1 - 5 of 7 swedish dissertations containing the words comparative marketing.
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1. Industrial buying behavior in the Swedish and Polish mining industries : a comparative study
Abstract : .... READ MORE
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2. Integration and efficiency in marketing systems
Abstract : This study was inspired by some recent changes in organization and structure of the distributive trades in Sweden. Attention is focused on various aspects of integration in marketing systems consisting of retail and wholesale units. READ MORE
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3. Industrial buying behavior in developing countries : a study of Malaysia and Thailand
Abstract : Despite its significance limited research has been done in the field of industrial buying behavior in the developing countries. This study deals with firms' buying behavior of capital equipments in two of the industrially developing countries of South-East Asia, namely Malaysia and Thailand. READ MORE
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4. Born Globals : Rapid International Growth in New Ventures
Abstract : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. READ MORE
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5. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods
Abstract : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. READ MORE