Search for dissertations about: "connotation"

Showing result 1 - 5 of 6 swedish dissertations containing the word connotation.

  2. 1. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE

  4. 2. Next to nothing: A study of nanoscientists and their cosmology at a Swedish research laboratory

    Author : Mikael Johansson; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; anthropology of science and technology; cosmology; nanoscience; nanotechnology; individualism; technoscape; skills;

    Abstract : This study is based on anthropological fieldwork conducted among nanoscientists at the Department of Microtechnology and Nanonscience, Chalmers University of Technology, Gothenburg, Sweden. The aim of the dissertation is to explore cosmological notions among this group of researchers through their conceptualization of nature and self. READ MORE

  5. 3. Ecostrategies in theory and practice : Farmer's perspectives on water, nutrients and sustainability in low-resource agriculture in the dry zone of Sri Lanka

    Author : Klas Sandell; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attitudes towards nature; Alternative development; Carrying capacity; Development strategies; Development theory; Diffusion; Dry zone of Sri Lanka; Ecodevelopment; Ethnoperspective; Fertilizers; Green revolution; Human ecology; Human geography; Low-resource agriculture; Small-scale farming; Sustainable development; Village irrigation.; INTERDISCIPLINARY RESEARCH AREAS; TVÄRVETENSKAPLIGA FORSKNINGSOMRÅDEN;

    Abstract : PROBLEMThe need for a sustainable man - nature relationship has long been a neglected aspect of development theory. The increasing awareness of this negligence has led to a search for development strategies alternative to conventional industrial growth. READ MORE

  6. 4. Decisional-Emotional Support System for a Synthetic Agent : Influence of Emotions in Decision-Making Toward the Participation of Automata in Society

    Author : Javier Francisco Guerrero Razuri; Aron Larsson; David Sundgren; Rahim Rahmani; Alessandro Villa; Stockholms universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Affective Computing; Machine Learning; Adversarial Risk Analysis; Broaden and Build Theory; Facial Expression Recognition; Speech Emotion Recognition; Detection of Emotional Information; Emotional self-regulation; Computer and Systems Sciences; data- och systemvetenskap;

    Abstract : Emotion influences our actions, and this means that emotion has subjective decision value. Emotions, properly interpreted and understood, of those affected by decisions provide feedback to actions and, as such, serve as a basis for decisions. READ MORE

  7. 5. Trust in Different Types of Organizational Relationships : A Social Capital Perspective

    Author : Sedigheh Sarah Ebadzadeh Semnani; Staffan Brege; Hossein Dadfar; Amjad Hadjikhani; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The purpose of this thesis is to expand the understanding about the concepts of trust and social capital, and to explore their role in achieving desired organizational outcomes. The research followed a multiple case study approach, focusing on Iranian service providers. READ MORE