Search for dissertations about: "consumer behaviour"

Showing result 1 - 5 of 73 swedish dissertations containing the words consumer behaviour.

2. 1. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

   Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

   Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE

4. 2. Sustaining Sustainable Behaviours of Citizens by Creating Value in Their Everyday Life

   Author : Aram Mäkivierikko; Fredrik Gröndahl; Olga Kordas; Hossein Shahrokni; Giulio Jacucci; KTH; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Energy feedback; Waste feedback; Consumer engagement; Energy behaviour; Peak-load reduction; Behavioural demand response; Waste sorting behaviour; Automated waste collection system; Social networks; Smart grids; Energy communities; Design principles for feedback; Energiåterkoppling; Återkoppling på avfall; Konsumentengagemang; Energibeteende; Minskning av topplast; Beteendebaserad demand response; Sopsorteringsbeteende; Sopsug; Sociala nätverk; Smarta elnät; Energigemenskaper; Designprinciper för återkoppling; Industriell ekologi; Industrial Ecology;

   Abstract : Over 60% of global greenhouse gas emissions derive from household consumption patterns. To reach the 1.5-degree target set in the Paris Agreement, new interventions to influence household behaviours are needed. This thesis examined two areas, household electricity consumption and waste sorting, where behaviour plays a large role. READ MORE

5. 3. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development

   Author : Karina Töndevold Liljedal; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE

6. 4. The anatomy of sustainable domestic laundering behaviour

   Author : Erik Klint; Chalmers tekniska högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; interdisciplinary; contemporary; consumer psychology; laundry; behavioural change; sharing;

   Abstract : Today’s washing appliances are much more efficient than those of a decade ago, yet the environmental benefits of this efficiency are counteracted by changes in consumer behaviour. This thesis presents two alternative ways to limit emissions from domestic laundering, as well as to better understand consumer behaviour related to the practice of keeping clothes clean. READ MORE

7. 5. Trust and risk-taking: A study of consumer behaviour within a Swedish pension investment setting

   Author : Jeanette Hauff Carlsson; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer behavior; trust; risk-taking; pension system; involment; knowledge;

   Abstract : .... READ MORE