Search for dissertations about: "consumer business"
Showing result 1 - 5 of 253 swedish dissertations containing the words consumer business.
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1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE
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2. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption
Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE
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3. Brand Trust : Corporate communications and consumer-brand relationships
Abstract : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. READ MORE
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4. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship
Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE
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5. Consumer - Firm Business Relationship and Network : The case of
Abstract : Approximately 20 % of all air-travel tickets in Sweden are sold via the Internet despite consumer’s general perception of ticket prices being lower on the Internet when compared to those available in “traditional” stores. The general aim of this study is to generate a deeper understanding of what induces consumers to conduct their exchanges with firms on the Internet, and what induces most consumers to continue carrying out exchanges in “traditional” stores. READ MORE