Search for dissertations about: "consumer value"

Showing result 1 - 5 of 116 swedish dissertations containing the words consumer value.

2. 1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

   Author : Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. READ MORE

4. 2. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices

   Author : Oscar Persson Ridell; Jukka Hohenthal; Leon Caesarius; Enrico Baraldi; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cocreation; Practice; Knowledge; Toolkits; Value; Value proposition; Business Studies; Företagsekonomi;

   Abstract : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). READ MORE

5. 3. Fit in to stand out : An experience perspective on value creation

   Author : Claes Högström; Anders Gustafsson; Bård Tronvoll; Martin Löfgren; Bo Edvardsson; Thorsten Gruber; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; use value; consumer experiences; value creation; strategic schemas; attractive quality; Business Administration; Företagsekonomi;

   Abstract : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. READ MORE

6. 4. Tyrannical Consumers - Initiate Value Creation in the Food Value Chain

   Author : Anders Lareke; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Key words: Transparency; consumer inter-action; value creation; food safety; contextual analysis; value chain;

   Abstract : The modern consumers live in a transparent world with unlimited information and consumers adopt information strategies around who they trust and this is based on their values and experiences of food. Consumer question the information provided by the authorities and seek other sources of information such as the Internet and fellow consumers. READ MORE

7. 5. Exploring the online music market : consumer characteristics and value perceptions

   Author : Maria Styvén; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE