Search for dissertations about: "consumer-focused business strategy"

Found 1 swedish dissertation containing the words consumer-focused business strategy.

2. 1. The Impacts and Requirements of Consumer-Focused New Product Development on Supply Chain Management

   Author : David Eriksson; Högskolan i Borås; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; consumer-focused business strategy; supply chain management; value gaps; demand creation; new product development;

   Abstract : The purpose of this thesis is to explore the impacts and requirements of a consumer-focusednew product development on supply chain management. The issue is examined in a large indepthcase study of the Swedish furniture industry, with one wholesaler as the main casecompany. READ MORE