Search for dissertations about: "consumers buying"
Showing result 1 - 5 of 8 swedish dissertations containing the words consumers buying.
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1. Visual attention during decision-making in natural environments
Abstract : This thesis investigates visual attention during decision-making in natural environments in four different studies. The first study demonstrated that decisions in the supermarket were suboptimal and this did not seem to relate to the amount of products attended to or the amount of time spent on each product. READ MORE
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2. Eco-friendliness in the brand experience of high-tech products
Abstract : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. READ MORE
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3. Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites
Abstract : Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. READ MORE
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4. On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness
Abstract : The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. READ MORE
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5. Entry, re-location and growth in the Swedish wholesale trade industry
Abstract : Wholesale trade has an intermediate position between manufacturing and retail in the distributional channel. In modern economies, consumers buy few, if any, products directly from manufacture or producer. READ MORE