Search for dissertations about: "creating customer Experience"
Showing result 1 - 5 of 15 swedish dissertations containing the words creating customer Experience.
-
1. Creating customer value in commercial experiences
Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE
-
2. Health Care Customer Creativity
Abstract : Crafting and stimulating service innovation is considered a main research priority and remains a challenge for service providers. One suggested component of stimulating service innovation is customer creativity. READ MORE
-
3. Customer value in commercial experiences : Expecting the unexpected
Abstract : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. READ MORE
-
4. Exploring customer needs from a digital healthcare service
Abstract : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. READ MORE
-
5. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture
Abstract : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. READ MORE