Search for dissertations about: "customer awareness"

Showing result 1 - 5 of 38 swedish dissertations containing the words customer awareness.

  2. 1. Exploring customer needs from a digital healthcare service

    Author : Daan Kabel; Mattias Elg; Jason Martin; Lars Witell; Anders Fundin; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; Digital service quality; E-health; mHealth; Voice of the customer; Electronic word-of-mouth; Method comparison;

    Abstract : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. READ MORE

  4. 2. Energy Services in Sweden - Customer Relations towards Increased Sustainability

    Author : Kerstin Sernhed; Energihushållning; []
    Keywords : demand-side management; district heating; electricity; Customer relations; district-heating marketing strategies; load management; feedback;

    Abstract : Energy use and supply are evident issues to consider for a sustainable development, where the economic, social and environmental aspects are all important. In large grid-bound systems, the supply of energy is usually a rather invisible activity and the contacts between household custo-mers and utilities are sometimes only repre-sented through the energy bill. READ MORE

  5. 3. Customer-focused data-driven target setting

    Author : Anna Marti Bigorra; Ove Isaksson; Magnus Karlberg; Jan-Olov Aidanpää; Dag Henrik Bergsjö; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Abstract : To develop products through a customer-centric strategy, early stages of product development such as target setting play an important role. In the target setting stage Customer Needs (CN) are gathered and translated into Design Requirements (DR) in order to subsequently set product targets that fit cost constraints and at the same time result in high Customer Satisfaction (CS). READ MORE

  6. 4. A Study of Environmental Impacts, Environmental Awareness and Pro-Ecological Initiatives in the Hotel Industry

    Author : Paulina Bohdanowicz; KTH; []
    Keywords : hotels; environmental impacts; mitigation measures; survey; hoteliers; hotel customers; environmental attitudes; environmental awareness; pro-ecological activities; incentives;

    Abstract : Throughout the millennia commercial lodging establishmentshave evolved to what is today known as the hospitalityindustry. Hotels constitute one of the main, and stillexpanding, pillars of this sector and are highly unique amongother commercial buildings. They are designed to providecomfort and services twenty-four/seven. READ MORE

  7. 5. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Author : Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Keywords : Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE