Search for dissertations about: "customer innovation"

Showing result 1 - 5 of 127 swedish dissertations containing the words customer innovation.

  2. 1. Embedded Innovation : Exploring the Dynamics of Innovation

    Author : Michal Lysek; Mike Danilovic; Helén Anderson; Leona Achtenhagen; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Embedded innovation; dynamics of innovation; diversification; exploration and exploitation;

    Abstract : For this dissertation I aimed to explore HMS Networks AB and how HMS managed to transform their potential ideas into innovations. My purpose was also to develop knowledge and understanding of the dynamics between exploration of new ideas and exploitation of old solutions, which can support HMS in developing future innovations. READ MORE

  4. 2. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

    Author : Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

    Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE

  5. 3. Effectiveness in innovation : a study of software development projects

    Author : Per Sundström; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Software development; projects; innovation; effectiveness; customer interaction;

    Abstract : Companies must simultaneously focus on cost and time efficient product development as well as enabling radical and incremental innovation for long-term survival. The companies in the study from high-tech industries face the demands on innovation within their software development projects. READ MORE

  6. 4. Innovating Innovation : Understanding the Role of Service Design in Service Innovation

    Author : Ana Kuštrak Korper; Stefan Holmlid; Lia Patrício; Johanna Gummerus; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Organizations across industries and sectors are seeking novel ways to innovate that can address the complex environments in which they operate. The complexity is reflected in an increasing focus on service innovation as the main growth trajectory, which entails ongoing infusion of technology into creating service offerings focused on customer experience. READ MORE

  7. 5. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

    Author : Fredrik Dahlsten; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

    Abstract : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. READ MORE